'http://fitnessbusinesspodcast.com  Rick Mayo & Mike Gelfgot talk about how to market group training at your fitness club.   Rick Mayo is the founder and CEO of Alloy Personal Training Center, Alloy Personal Training Solutions and Alloy for Women. He is a featured speaker at conferences domestically and internationally, speaking on how to best sell and service personal training, leadership and trends in the fitness industry.  Michael Gelfgot’s drive to be a different kind of a health club started 12 years ago when he met his business partner John Spence. Between the two, they operate 23 Anytime Fitness locations in the United States.  He and his team have won multiple awards including the 2007 Club Operators of the Year, 2013 Success Story and Personal Trainer of the Year, 2015 Community Outreach Award, plus Mike was the very first Personal Trainer of the year back in 2012 and the first franchisee to get the Anytime Fitness tattoo!  What you’ll learn: –Great strategies for converting current members over to group training –Critical systems you need to run a successful program –Tips for launching group training in your club  --------------------------------------------------------------------------------------------------- The Fitness Business Podcast aims to deliver weekly education, information and inspiration to fitness business owners & managers or any fitness industry professional.  We feature fitness industry experts, consultants and owners from across the globe. We also interview non-industry experts to bring you leading education to help you run your business more effectively, efficiently and profitable!    Fitness Business Podcast is hosted by Chantal Brodrick.  Chantal worked for 15 years in senior sales and marketing roles in the media industry before transitioning careers. She began as a qualified personal trainer and group fitness instructor. Realizing she could do more to help the industry, she became a Fitness Business Coach with Active Management. In 2015, she became the host of The Fitness Business Podcast and, since that time, has spent more than 2,500 hours interviewing over 230 business leaders, industry experts and authors.  Email: [email protected] Phone: +61 2 9484 5501  Join our community:  FACEBOOK:  https://www.facebook.com/fitnessbusinesspodcast  TWITTER:  https://twitter.com/fitbizpodcast  INSTAGRAM:  https://www.instagram.com/fitnessbusinesspodcast/  #FBPFamily  #FBPLive' 

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